A Lesson in Political Messaging from the Kasich Presidential Campaign
Yesterday I received the following e-mail from the Governor Kasich’s presidential campaign:
“Martin, Governor Kasich has a strong pro-life record and now anti-life groups are attacking him. Can you chip in and help John fight back?
“No Governor in Ohio history has signed more pro-life legislation than Governor Kasich. The governor signed a ban on late-term abortions; began defunding Planned Parenthood; banned funding for abortions in taxpayer-funded public employee health plans; and banned elective abortions in public, taxpayer-funded hospitals.
“As a result, abortions are at historic lows in Ohio and the number of clinics has been cut almost in half.
“Now anti-life groups are attacking Governor Kasich for what he believes. Can you help John fight back?
Lt. Governor of Ohio”
It is true that the Ohio Democratic party has distributed materials that have been critical of Governor Kasich for his positions on a number of issues, including women’s rights, and…
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